The Platform
Everything your club needs.
Nothing it doesn't.
West 110 is built around the way ski clubs actually work — with distinct needs for admins, coaches, and parents. Each portal does exactly what that person needs.
Admin Portal
Run the whole club from one place
Season setup, registration, payments, waivers, and real-time insights — no spreadsheets required.
Programs & Registration
Build seasons and programs, set pricing tiers, open registration. Automatic waitlisting when capacity fills.
Payments & Billing
Online payment collection via Stripe. Track who has paid, send reminders, and see outstanding balances at a glance.
Waivers
Digital waivers collected at registration. Per-season, per-athlete tracking so nothing falls through the cracks.
Athletes & Households
Full family management — multiple guardians, multiple athletes, one household. Built for how ski families actually work.
Insights & Analytics
Enrollment rates, revenue by program, waitlist trends. Know the state of your club without pulling a report.
Club Intelligence
Ask your club questions in plain English. Powered by AI — understands your data, surfaces what matters.
Coach Portal
Tools that let coaches coach
Athlete rosters, schedules, and AI training tools — without the administrative overhead.
Athlete Rosters
See your full roster, athlete details, and group assignments. Always up to date with the latest registrations.
Schedule
Training calendar built for your programs. See what's coming up and communicate changes fast.
AI Training Plans
Generate weekly training plans tailored to your group, conditions, and season phase. Claude AI does the heavy lifting.
Parent Portal
Simple for families
Register athletes, sign waivers, pay fees, and stay up to date — all in one place.
Program Enrollment
Browse programs, enroll athletes, and pay in a single flow. Waitlist support built in — parents are notified automatically when a spot opens.
Billing
See all charges, payment history, and outstanding balances. No more chasing email threads for invoices.
Communication
Club announcements, schedule changes, and coach messages — all in one feed, not buried in email.
Volunteer Sign-ups
See available volunteer shifts and sign up directly. Clubs can see coverage in real time.